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Saturday 5 February 2011

The best jeans - Levi's

Since 1873, the Levi's brand has been celebrating the pioneering spirit. A pair of Levi's jeans is a symbol of striking out for new territory and forging a better way of life. They're the original denim jeans, worn by the hard-working folks who built the country.


Founded by Bavarian immigrant Levi Strauss in 1853, during the California Gold Rush, Levi Strauss & Co. created the world's first denim jeans. For many generations of Americans, "Levi's" has been synonymous with "jeans." Today it's one of the world's largest apparel companies, offering Levi's, Dockers and other brands. It's proud to have consistently provided quality products and to have earned the trust of its consumers, investors, employees, and society as a whole.
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