calvin klein the most recognized brands

Calvin Klein is one of the most recognized brands in the fashion industry today. Despite going through troubled times at the turn of the century, they have recouped and are currently one of the most profitable firms in the business with a turnover of $5 billion a year.

Now owned by Philips Van Heusen, their fragrances line was licensed by Coty in 2005. The variety and depth of the Calvin Klein fragrances have made the brand a legend in this department. Recently, Calvin Klein has experimented with the novel (and peculiar) idea of putting an MP3 player and a speaker as packaging for their perfumes "CK One" and "CK be"!

Calvin Klein can well be credited with producing some of the most well known fragrance brands in history. Along with that, they also pioneered the way perfume itself is marketed by relating certain scents to certain ideas like "sexy" and "bold".

The perfume lines of Calvin Klein are unique in that each brand has many sub variations and within that, there are separate lines for men and women as well. This is in contrast to many other perfume retailers where signature brands generally have just one sub variation and male and female bisection.